Marketing As Strategy

Description:


CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.

Marketing As Strategy

About the Marketing As Strategy

The Marketing As Strategy is a remarkable product designed to meet your needs and exceed your expectations. Crafted with precision and quality materials, it offers the best in class performance and functionality. Whether you are looking for style, durability, or usability, this product has it all.

Key Features of Marketing As Strategy

• High-quality craftsmanship
• Modern design that fits any setting
• Durable and reliable
• Perfect for everyday use
• Easy to maintain and clean

Why Choose the Marketing As Strategy?

The Marketing As Strategy stands out because of its exceptional quality and attention to detail. It is the ideal choice for anyone who appreciates both aesthetics and practicality. With its versatile design, it fits seamlessly into any environment and serves multiple functions.

Customer Reviews

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