Experimentation Works

Description:


Don't fly blind. See how the power of experiments works for you.


When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.


That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also key is that best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organisations prove that experimentation provides significant competitive advantage.

Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Experimentation Works

About the Experimentation Works

The Experimentation Works is a remarkable product designed to meet your needs and exceed your expectations. Crafted with precision and quality materials, it offers the best in class performance and functionality. Whether you are looking for style, durability, or usability, this product has it all.

Key Features of Experimentation Works

• High-quality craftsmanship
• Modern design that fits any setting
• Durable and reliable
• Perfect for everyday use
• Easy to maintain and clean

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